The company was founded by a group of Swedish entrepeneurs, namely Fredrik Sidfalk, Henrik Bergquist and Anders Holmgren. The company has gone from being a dwarf to one of the top togs in their sector. Industry people thought Betsson would never make it. Their first move was a betting exchange that wasn't very competitive, so their product was not very well received. Their marketing however was very good and compensated for the poor product.
A lot of excellent managers, such as Thomas Kalita (now running his own brand) and now Come On CEO Hans Martin Nakkim have helped the founders on their way. They were also greatly helped by Cherry buying their company in 2005 and got them listed. Cherry also was the incubator of the famous NetEnt casino. Betsson went out of the Cherry group and was listed on the Stockholm Stockexchange in 2007 under the ticker BETSB.
Betsson has recently been on a shopping spree and have bought good bookmaker operations in Betsafe and Nordicbet. They also have a lot of operational know how and excellent deals with vendors of gaming products, so I am sure they get value out of those deals too.
The company is licensed in Malta, but also holds a license in Denmark. The company is also rumored to be well set up for business in at the moment closed markets should they open. The market cap of Betsson at the minute is about 8.35bn SEK, and the company has a strong cash position. I do not expect them to be running into any financial problems soon.
Betsson offers all the standard payment methods you need. Debit- and Credit cards, Moneybookers/Skrill, Neteller, Click2pay, Ukash, Paysafe cards, Entro pay and a wide range of other ways of depositing or withdrawing. Betsson has several localized payment methods, and they even allow Norwegian and Turkish customers to bet.
Website performance and usability
They share a lot of functionality with other Betsson brands but the website seem very stable. Even when you watch one of their many high quality live streaming of events AND do live betting at the same time you get good speed. Navigation is very easy and intuitive. The look and feel is inviting and pleasing on the eye, but there might be a little bit too much cross selling of products going on for my liking. Then again, I am a sportsbettor not a casino player. You might like the casino aspect, and want it there. This is all subjective.
Excellent! 10/10! World class! Those are the superlatives, but they are in all honesty well deserved. Quick, and too the point is what I want when there is an issue. Betsson support staff is highly skilled and indeed very helpful. If there is an issue requiring second level support assistance that has been handled with blistering speed as well. Well done Betsson!