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William Hill
William Hill

General information

WilliamHill is one of the UK's leading bookmakers Headquartered in the North London (Wood Green) and in Leeds, West Yorkshire, and established in 1934.  WillHill has more than 2350 betting shops throughout the UK which is 25% market share. The company is regulated and licensed out of Gibraltar, and they employ over 16,000 staff.  William Hill has acted very aggresively in the UK high street market by buying out many competitors to solidify its position as market leader.

Financial matters

It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. As of 7 June 2012, it was listed as having a market capitalisation value of £1.93bn. Last year William Hill had a revenue of 1,136 Million pound and posted a profit of 147 million pounds.They are in the process of bidding for major online rival Sportingbet as they seek entry to many of the regulated markets that Sportingbet already have a presence in. At over 450 million pounds the bid shows the sheer financial muscle they have.

Payment methods

Visa, Mastercard, Maestro, Neteller, Ukash, Moneybookers/Skrill, Click and Buy, Paypal, iDeal, Webmoney, Cheque amongst others.

Website performance

Willhill use the latest technology with the software being provided by Playtech. They use a secure level III socket -128 bit encryption security with fire walls, and the reliability of the site is excellent.  Willhill is another site that takes a little getting used to. Its easy to get the hang of though and navigates well, as well as being pretty fast and the range of sports and markets within is huge. They have a large range of inrunning events and offer many markets within these events. Overall Hills is one of the best sites out there.

Customer service

Willhill employ a large customer service department and deal in languages including English, Spanish, German, Greek, French, Polish, Russian and more.  Customer service is available 24 hours a day and the staff are largely helpful.  Phone or email and live chat are available for customer service. Hills are more conservative at times with “customer service” and do not tend to bend with regards to giving the customer benefits over disputes. I have had several instances where they just quote rules at you which is not helpful.  They are very fast to deal with problems however and are very knowledgeable.


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